In this special episode, Greg Demetriou, CEO of Lorraine Gregory Corporation and host of Ask A CEO Podcast, joins in as a guest to share the success stories of Lorraine Gregory Corporation and Ask A CEO Podcast, how he rebranded LGC, and his journey from NYPD detective to successful entrepreneur and a CEO.

Key Facts

  • Greg Demetriou’s LinkedIn
  • Loraine Gregory Communications Website
  • Ask A CEO Podcast 
  • Greg Demetriou is a former NYPD detective
  • Greg is a 2020 Marketing Hall of Fame inductee 
  • Greg is a contributing author at Forbes Agency Council 
  • Greg is a contributing columnist at Long Island Business News
  • Greg Demetriou started Lorraine Gregory Corporation in 1992
  • Greg Demetrious is an accomplished author, business columnist, TV host, and public speaker
  • Loraine Gregory Corporation is an advertising and marketing company 

Key Takeaways

  • Greg started his entrepreneurial journey in 1992, right after he retired from the NYPD as a detective 
  • Greg initially joined his brother’s business, but soon after joining, Greg’s brother passed away, forcing Greg to start his entrepreneurial journey 
  • In 1992, Greg and his wife purchased a small two-front store in Bethpage, NY, and made it a subsidiary of the Loraine Gregory Corporation
  • This store in Bethpage started with only three employees and limited equipment
  • The name Lorraine Gregory Corporation is taken from a restaurant in the neighbourhood named ‘Lorraine Murphy’s.” 
  • According to Greg, Lorraine Gregory Corporation had completely transformed itself since it’s origin 
  • LGC initially dealt in printing and mailing services. But, Greg realized that these services would soon be obsolete. As a result, Greg planned to rebrand Lorraine Gregory Corporation 
  • To rebrand Lorraine Gregory Corporation, Greg planned to expand the organization 
  • The expansion required resources and resources required investment. Hence, along with the backend printing and mailing and frontend marketing agency, Greg launched two certified TV and Film Studios 
  • As LGC approaches its 30th year of existence in 2021, Greg felt the need to rebrand by updating its logo and the website 
  • Greg believes that rebranding is necessary for any business to meet ongoing business standards 
  • On March 1st, 2021, Greg launched the new face of Lorraine Gregory Corporation 
  • While rebranding Lorraine Gregory Corporation, Greg kept their mission in view. He believes that in the new era, digital assets such as website should clearly show the services a business offers 
  • The global pandemic was a tough time for LGC like every other business. However, Greg believes that the pandemic has driven technological progress. For example, the creation of the COVID-19 vaccination that saved millions of lives
  • According to Greg, America has observed a change in its mindset during the Covid-19. He thinks that nobody can stop people from putting their energy into their business, no matter how hard times could get 
  • Greg believes that sympathizing with employees and understanding how they feel helps in developing a positive and productive work environment 
  • Greg believes that without people, there are no businesses. Therefore, to make the employees feel at ease and welcome, Greg greets his employees every morning. He also allows employees kids and pets at LGC to make them feel more at home 
  • The goal of LGC is to provide Americans with the best marketing and communication strategies

Best Advice to build a successful mindset

Businesses need to understand that the key to their survival lies in staying relevant.

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About The Origins Of Lorraine Gregory Communications with Greg Demetriou, CEO of Lorraine Gregory Communications

The Origins Of Lorraine Gregory Communications with Greg Demetriou, CEO of Lorraine Gregory Communications
I am blessed to run an award-winning energetic forward-thinking company that helps companies consolidate their marketing efforts across all platforms and assures that client messages reach each segment of their audience. Our method makes sure each effort is coordinated, comprehensive and effective. Having all the necessary professional skills and disciplines inhouse adds a level of collaboration that produces outstanding results, wins client rave reviews and sets our company apart.

I am a nationally published author on marketing and business topics and an invited columnist in business publications. I am also consulted by media as an industry expert. I have presented marketing seminars to businesses and organizations for over 25 years.

I hold board of directors positions, participate in various community outreach programs, and undertake speaking and writing assignments not only for business but for the greater good of others less fortunate. My real passion is helping the many Not for Profit organizations in my area expand their cause-related services and fundraise effectively.

I hold the New York Police Departments Medal of Honor and after an exhilarating career as a Detective I retired from the Manhattan District Attorneys Office. I am deeply committed to stemming the tide of PTSD suicides in law enforcement officers, first responders and military veterans.

If you have a particular need, business or otherwise I would be very glad to hear from you.