Simon is an innovation leader and expert; he is a co-founder of, Wazoku, an enterprise solution for Idea Management & Open Innovation, used by global businesses, governments, public sector organisations and charities. In 2020, Wazoku acquired US Open Innovation firm InnoCentive, which is now integrated with the Wazoku proposition creating a unique innovation at scale offering. Simon is an active author, blogger and speaker on topics relating to collaborative innovation, crowdsourcing, co-creation, intrapreneurship and more. His expertise has been recognised extensively, being awarded the prestigious title of Guardian SME Leader of the Year and noted as a Top 15 influencer in crowdsourcing. He is also an Angel Investor and advisor to several B2B and B2C early-stage tech businesses. “All organisations need to innovate, solve problems and generate new ideas to meet objectives. The transformational change, however, is accomplished through the remaking of the organization into the Challenge Driven Enterprise, where the most difficult problems can be solved, the effort is aligned with strategic goals, all talent inside and outside of the organization is brought to bear to deliver on the mission, and sustained performance improvement is possible.”