Four Tips for Marketing on a Shoestring Budget
As the world reopens so do businesses, including your competition. The last several months have made a loud sucking sound as cash has flowed out of many businesses who are now faced with profound decisions. How and where to invest in the advertising and marketing that will bring in vitally needed revenue. If yours is […]
The importance of keeping your ideas to yourself
“Imitation is the greatest form of flattery” — Charles Caleb Colton 1777-1832 The quote has long held that ideas, creations, and concepts of all kinds that find their foundation in the work of others honor the creator by replicating it with little or no revision. Imitation can be the highest form of flattery because it […]
Putting WFH To Good Use
The stay at home edict was a two-sided sword. The commute was nonexistent, the food was much better, the comfort level was way up. However, one of my biggest obstacles was not ignoring the wife entirely. It was not a vacation, but ultimately turned out to be very productive. Being an early riser, I was […]
DEATH OF THE CONFERENCE CALL
Recently I had the occasion to be on a conference call with several members of a board of directors that I am on. I suppose there were a dozen faceless voices on the call. To be kind it was a cacophony of noise. Every opening sentence had to be repeated because someone else had been [...]
Riding the Direct Mail Workhorse to Victory
Many pundits have said Direct Mail is dead. They must be digital online players or media types aiming to steer more business to themselves. The truth is that Direct Marketing, especially Direct Mail, is the workhorse of many campaigns. I have always subscribed to the seeing is believing mentality. Go no further than your mailbox [...]
Is Your Business Plan Caught in a Blender?
You are not alone. However, I am here to say hit the off button before you trash everything you know works. Now is not the time for doom and gloom. Now is the time for thoughtful aggression, calm combat, and killer concepts. Your business has survived and thrived in the past, the new normal is […]
COVID-19 Crisis Comments
Being disconnected from colleagues, clients, friends and affiliates not only isolates the person but also limits their breadth of human experience. No man or woman is an island and needs to hear from others even if they cannot be physically together during the COVID-19 crisis. Besides the individual isolation and social distancing, working remotely has […]
Remote Working Survey Results
During the second and third weeks of self-quarantine, social distancing and remote working edicts, Lorraine Gregory Communications conducted a digital poll via a Constant Contact email. Taking the pulse of those working remotely captured a cross section of industries and job titles. 217 respondents answered 10 questions ranging from their ability to perform their jobs […]
Four Tips for Keeping the Culture
Can you keep the company culture alive when the company is at home? After spending time, energy and money to build a company culture that is welcoming, warm and friendly no one wants to lose that momentum. Being apart does not necessarily mean a backslide. It can be an opportunity to add a new dimension. […]
Stepping into the Fundraising Void
Okay so every event you planned has now been cancelled or postponed well into the future. How are you supposed to raise funds to continue your mission? For many nonprofits, events are the engine that provide the lion’s share of funds needed to be effective. A shortage of funds during this crisis doesn’t need to […]