Early voting is a bad idea for the nation
As I write this, more than 60 million Americans have voted during the last two-plus weeks. In terms of voter participation that is good for the country. However, and there is a really big “however.” What has happened since the voting began? The second presidential debate has taken place. The Hunter Biden emails revealing at […]
Mail and the election are fraught with problems
Let me start with my bona fides: I am the CEO of Lorraine Gregory Communications, an integrated marketing company. My previous position was Director of Processing for the exclusive mailing shop providing services to a major securities brokerage house and as such I was responsible for the processing and mailing of 50 million shareholder communications […]
WHAT IS “INTEGRATED” MARKETING?
Simply put, no jargon, no hype, integrated marketing is merely the mix of appropriate mediums, media and processes used to enhance the effectiveness of any campaign. Confusion sometimes comes from the difference between medium and media. Motion pictures are a medium, billboards are too, print as well. Mediums are the type of platform used. Media […]
Success Soup – The Recipe
A few years ago, the Huffington Post published my column titled “Success Soup – What is the recipe?” The “Recipe” still holds up today and is the driving force in the success of Lorraine Gregory Communications. The article, with a few updates for a COVID-19 world follows: 28 years, 1 month and 5 days ago Lorraine […]
Of Penguins and Mice
In 2017 Huffington Post published my column titled “Of Penguins and Mice – Coping with Change.” It was my take on changes in business and leadership’s reaction to marketplace shift as presented in two iconic books. We live in perpetually changing business climates, up and down turns, new trends and technology advances that require a […]
Harnessing the power of an advisory board
Major corporations enlist top global executives to sit on their board of directors, quite often paying them stipends that far eclipse what most folks consider a significant salary. CEOs of important companies travel the world to attend serious strategic and analytical C-Level corporate confabs. All of that is well and good, but what are you […]
Four Tips for Marketing on a Shoestring Budget
As the world reopens so do businesses, including your competition. The last several months have made a loud sucking sound as cash has flowed out of many businesses who are now faced with profound decisions. How and where to invest in the advertising and marketing that will bring in vitally needed revenue. If yours is […]
The importance of keeping your ideas to yourself
“Imitation is the greatest form of flattery” — Charles Caleb Colton 1777-1832 The quote has long held that ideas, creations, and concepts of all kinds that find their foundation in the work of others honor the creator by replicating it with little or no revision. Imitation can be the highest form of flattery because it […]
Putting WFH To Good Use
The stay at home edict was a two-sided sword. The commute was nonexistent, the food was much better, the comfort level was way up. However, one of my biggest obstacles was not ignoring the wife entirely. It was not a vacation, but ultimately turned out to be very productive. Being an early riser, I was […]