In this week’s episode of The Entrepreneur Ethos podcast, Jarie Bolander is joined by Greg Demetriou, CEO of Lorraine Gregory Corporation. They discuss the importance of consistency and hard work in business, entrepreneurship as a “marathon,” and the key attributes of a business leader.
Key Facts
- Greg’s LinkedIn
- Lorraine Gregory Corporation website
- Lorraine Gregory Corporation was founded in 1992 by Greg Demetriou
- Loraine Gregory Corporation is a marketing and advertising firm
- Greg Demetriou is a former NYPD detective
- Greg hosts the Ask A CEO Podcast
- Greg is a Marketing Hall of Fame inductee of 2020
- Greg is a contributing author at Forbes Agency Council
- Greg is a contributing columnist at Long Island Business News
- Greg Demetriou is a well-known writer, business writer, blogger, coach, advisor, media source, television personality, and motivational speaker
Key Takeaways
- Lorraine Gregory Communications is a top-tier business advertising and marketing consultancy that has been serving businesses since 1992
- LGC’s targeted customers are business leaders, non-profit executives, and business students
- Greg started his entrepreneur journey in 1992, shortly after retiring from the New York Police Department
- Greg and his wife bought a tiny two-front business in Bethpage in 1992 and re-branded it under the name Lorraine Gregory Corporation
- Lorraine Gregory Corporation offers services such as marketing, branding, email marketing, social media marketing, media affairs, online marketing, promotional strategies, straight mail marketing, and graphic design
- Greg’s goal with Lorraine Gregory Corporation is to assist businesses in developing effective marketing campaigns to reach out to targeted customers for maximum impact
- Greg thinks that to achieve success in life, one must work hard 24/7
- Greg aspires to be a nationwide provider of digital and marketing services in numerous urban areas in the next five years
- Greg believes that organized and well-knit marketing strategies lead to business success
- Greg believes in fostering a strong and pleasant work culture
- Greg emphasizes the value of “flexibility and adaptability” and that they can help you grow personally and in business
- Greg believes that today’s market is evolving rapidly, which requires constant learning and growth in a marketer
- The most important thing he’s learned from CEOs is the value of appreciating and caring for your workers. He believes that being appreciated and regarded with respect contributes to a healthy work culture in which people feel fulfilled, loyal, engaged, and inspired to achieve their maximum potential
- Employees that do not respect others are unprofessional and endanger the company’s environment and prosperity
- Greg emphasizes recognizing and respecting a person’s abilities. He thinks that everyone has a unique skill set and that company leaders should be able to spot potential skills in a resource
Best bits of Advice for Entrepreneurs
Greg believes that you have to convince yourself that failure is not an option. Every day, you have to show up and work as hard as you can. He thinks people must recognize that the only thing you are truly responsible for is your effort. The outcome takes care of itself. All you have to do is show up every day and do what you know is best for the organization.
Professionalism, regardless of personal emotions, should be the standard in the workplace. Employees and supervisors should respect one another because it fosters a positive work atmosphere and boosts employee productivity. You might identify specific qualities and talents in your colleagues that you appreciate and respect them for.
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About As a Guest on The Entrepreneur Ethos podcast, Greg Demetriou, Founder, and CEO of Lorraine Gregory Corporation, discusses Consistency, Hard Work, and Adaptability as The Fundamentals of Entrepreneurial Success
I am blessed to run an award-winning energetic forward-thinking company that helps companies consolidate their marketing efforts across all platforms and assures that client messages reach each segment of their audience. Our method makes sure each effort is coordinated, comprehensive and effective. Having all the necessary professional skills and disciplines inhouse adds a level of collaboration that produces outstanding results, wins client rave reviews and sets our company apart.
I am a nationally published author on marketing and business topics and an invited columnist in business publications. I am also consulted by media as an industry expert. I have presented marketing seminars to businesses and organizations for over 25 years.
I hold board of directors positions, participate in various community outreach programs, and undertake speaking and writing assignments not only for business but for the greater good of others less fortunate. My real passion is helping the many Not for Profit organizations in my area expand their cause-related services and fundraise effectively.
I hold the New York Police Departments Medal of Honor and after an exhilarating career as a Detective I retired from the Manhattan District Attorneys Office. I am deeply committed to stemming the tide of PTSD suicides in law enforcement officers, first responders and military veterans.
If you have a particular need, business or otherwise I would be very glad to hear from you.
I am a nationally published author on marketing and business topics and an invited columnist in business publications. I am also consulted by media as an industry expert. I have presented marketing seminars to businesses and organizations for over 25 years.
I hold board of directors positions, participate in various community outreach programs, and undertake speaking and writing assignments not only for business but for the greater good of others less fortunate. My real passion is helping the many Not for Profit organizations in my area expand their cause-related services and fundraise effectively.
I hold the New York Police Departments Medal of Honor and after an exhilarating career as a Detective I retired from the Manhattan District Attorneys Office. I am deeply committed to stemming the tide of PTSD suicides in law enforcement officers, first responders and military veterans.
If you have a particular need, business or otherwise I would be very glad to hear from you.