The Changing Landscape of Social Interaction

Eerie as it might be the normal outlets of social interaction, both personally and professionally, have changed. Possibly forever. Schools, houses of worship, gyms, movie theaters, restaurants and bars have closed until further notice. Companies are [...]

Rebranding 2.0: How To Evolve Your Existing Brand

I can’t believe five years have passed since we created a new brand logo, strategy, website, collateral, etc. I do remember that it was a painstaking process. I recall all the sordid details, angst, exhilaration, euphoria and, finally, the sense of [...]

Dial 988

Dial 988 – The FCC recently recommended a new three-digit National Suicide Prevention Hotline number to provide easy access to support for people in a suicidal crisis or emotional distress. As a retired NYC Detective in th [...]

Acquaintance Or Friend?

Friendship is a two-way thing. It requires trust, affection, tolerance, and acceptance going back and forth. Both sides of the equation are responsible for the maintenance of the relationship.

Tying Your Message To The Big Game

Why are television ads on the Super Bowl so expensive? Why do advertisers gladly hand over millions of dollars per spot? Simple answer... they work.

The Super Bowl is [...]