Four Tips for Marketing on a Shoestring Budget

As the world reopens so do businesses, including your competition. The last several months have made a loud sucking sound as cash has flowed out of many businesses who are now faced with profound decisions. How and where to invest in the advertisi [...]

The importance of keeping your ideas to yourself

“Imitation is the greatest form of flattery” -- Charles Caleb Colton 1777-1832 The quote has long held that ideas, creations, and concepts of all kinds that find their foundation in the work of others honor the creator by replicating [...]

Putting WFH To Good Use

The stay at home edict was a two-sided sword. The commute was nonexistent, the food was much better, the comfort level was way up. However, one of my biggest obstacles was not ignoring the wife entirely. It was not a vacation, but ultimately turned o [...]

DEATH OF THE CONFERENCE CALL

[vc_row][vc_column][vc_column_text]Recently I had the occasion to be on a conference call with several members of a board of directors that I am on. I suppose there were a dozen faceless voices on the call. To be kind it was a cacophony of noise. [...]