Four Tips for Keeping the Culture

Can you keep the company culture alive when the company is at home? After spending time, energy and money to build a company culture that is welcoming, warm and friendly no one wants to lose that momentum. Being apart does not necessarily mean a b [...]

Stepping into the Fundraising Void

Okay so every event you planned has now been cancelled or postponed well into the future. How are you supposed to raise funds to continue your mission? For many nonprofits, events are the engine that provide the lion’s share of funds needed to b [...]

The Changing Landscape of Social Interaction

Eerie as it might be the normal outlets of social interaction, both personally and professionally, have changed. Possibly forever. Schools, houses of worship, gyms, movie theaters, restaurants and bars have closed until further notice. Companies are [...]

Rebranding 2.0: How To Evolve Your Existing Brand

I can’t believe five years have passed since we created a new brand logo, strategy, website, collateral, etc. I do remember that it was a painstaking process. I recall all the sordid details, angst, exhilaration, euphoria and, finally, the sense of [...]