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\nOkay, so that title is a blatant attempt to get your attention, but isn\u2019t that the purpose and reason of a title: to get your attention?<\/p>\n
\nOkay, so that title is a blatant attempt to get your attention, but isn\u2019t that the purpose and reason of a title: to get your attention?<\/p>\n
\u201cHey, read this, it is important to you!\u201d or \u201cDon\u2019t read this and you will be sorry later!\u201d or \u201cDon\u2019t you want to know!\u201d<\/p>\n
The title is the key in the lock, the spark plug of peoples\u2019 interest and exactly how you are going to entice them to read what follows. It is the foundation on which your words are built. If you are expecting people to read your work just because you put it in front of them, then you need to think again.<\/p>\n
Finishing your work comes at the beginning of the process. Unless you are writing for academic tomes or college textbooks, you need to capture the reader\u2019s eye, and you must do so in a flash because you will lose them in a blink of that very same eye.<\/p>\n
I write on business topics for organizations, trade publications, and online blogs. I also author materials that are more personal to me. In terms of fiction, chapter headings are equally important. In all cases, I expend a lot of energy crafting the best headline or title, so the reader is enticed to continue. Titles should be bold, not meek. Don\u2019t be afraid to ring the bell. Shout \u2013 Holler \u2013 Yell \u2013 Cry \u2013 Sing or Bitch. Titles I dislike the most are the \u201cintellectual\u201d types. If people think you are going to preach to them, they will not be interested. If you talk directly to them, they may participate. But if your title does its job very well, they will engage with your words. You have the opportunity you were hoping for \u2014 an audience who values what you have to say because they came inside.<\/p>\n
My process always starts with the title. It starts my creative juices flowing, my motor running, and my fingers typing. That is not to say that the original title makes the final cut. Don\u2019t be afraid to scrap the headline if your words shape and finesse differently. Many times, a phrase or word has an impact that strongly influences the title. I do believe, however, that if you start with a strong title, the final one will be very similar to the original, only better.<\/p>\n
And now on to another topic with its own title…THE END.<\/p>\n","protected":false},"excerpt":{"rendered":"
Okay, so that title is a blatant attempt to get your attention, but isn\u2019t that the purpose and reason of a title: to get your attention? \u201cHey, read this, it is important to you!\u201d or \u201cDon\u2019t read this and you will be sorry later!\u201d or \u201cDon\u2019t you want to know!\u201d The title is the key […]<\/p>\n","protected":false},"author":11,"featured_media":2944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1],"tags":[],"class_list":["post-2938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized"],"yoast_head":"\n