{"id":2657,"date":"2022-04-20T09:00:20","date_gmt":"2022-04-20T09:00:20","guid":{"rendered":"https:\/\/gregscorneroffice.com\/?p=2657"},"modified":"2022-05-13T16:02:50","modified_gmt":"2022-05-13T16:02:50","slug":"what-is-integrated-marketing-2","status":"publish","type":"post","link":"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/","title":{"rendered":"What is \u201cintegrated\u201d marketing?"},"content":{"rendered":"
\n
\n

Simply put, no jargon, no hype, integrated marketing is delivering unified messaging across an appropriate mix of media channels.\u00a0 It reinforces a brand\u2019s value proposition using various touchpoints. What are those touchpoints? This is where strategy, research, and creativity come into play.\u00a0 There is no one-size-fits-all solution.<\/p>\n<\/div>\n<\/div>\n

\n
\n

Analyzing company goals, campaign objectives, and budgets is the first step in conceptualizing what the campaign will look like. \u00a0However, it is critical to thoroughly research your desired target audience, know what motivates them, and understand how they consume content.<\/p>\n

Is the audience more desktop or mobile\/tablet consumers of content? Or do they read magazines and, if so, which ones?\u00a0 What social platforms are they on? What are their television (broadcast, cable, or OTT\/CTV) and radio (terrestrial or digital) habits? \u00a0And what percentage of the outreach should you allocate to the different delivery platforms?<\/p>\n

Let\u2019s not forget about search, experiential, out-of-home, direct mail, influencer, public relations, product placement, branding, the list goes on and on\u2014you can even advertise in the metaverse. And to add to the complexity, in addition to the multitude of paid media outlets, there is earned media, which is coverage in the news, word of mouth, and social mentions and shares, and owned media such as blogs, websites, and social media posts.\u00a0 Nowadays campaigns can start to look like organized kaleidoscopes with their designs perpetually changing and shifting.<\/p>\n

Monitoring each component is so important in maintaining the correct balance of individual facets.\u00a0 The advent of more sophisticated reporting dashboards allows for real time analysis.\u00a0 This ability to see the data and make changes can greatly increase success.\u00a0 Gone are the days of regretting a decision and not being able to do anything about it except suffer the consequences.\u00a0 Social media channels can be interchanged, taken down, or added to with ease.\u00a0 Even media buying is a fluid exercise, non-performing spots can be moved to more productive channels.<\/p>\n

Integrated marketing has come of age in these days of awesome technological advances.\u00a0 Every day new and exciting programs, SaaS platforms, machine learning, and Artificial Intelligence are being created and launched.\u00a0 The science is intriguing and very powerful in a marketer\u2019s storehouse of tools.<\/p>\n

In the end, whether your goal is to entertain, educate, or inspire, integrated marketing is about consistent messaging.\u00a0 Know your audience, define your message, leverage the marketing channels that best achieve your goals, and never stop optimizing.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Simply put, no jargon, no hype, integrated marketing is delivering unified messaging across an appropriate mix of media channels.\u00a0 It reinforces a brand\u2019s value proposition using various touchpoints. What are those touchpoints? This is where strategy, research, and creativity come into play.\u00a0 There is no one-size-fits-all solution. Analyzing company goals, campaign objectives, and budgets is […]<\/p>\n","protected":false},"author":5,"featured_media":2658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nWhat is \u201cintegrated\u201d marketing? - Greg's Corner Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is \u201cintegrated\u201d marketing? - Greg's Corner Office\" \/>\n<meta property=\"og:description\" content=\"Simply put, no jargon, no hype, integrated marketing is delivering unified messaging across an appropriate mix of media channels.\u00a0 It reinforces a brand\u2019s value proposition using various touchpoints. What are those touchpoints? This is where strategy, research, and creativity come into play.\u00a0 There is no one-size-fits-all solution. Analyzing company goals, campaign objectives, and budgets is […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Greg's Corner Office\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gregscorneroffice\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-20T09:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-13T16:02:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gregscorneroffice.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-12.01.46-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1012\" \/>\n\t<meta property=\"og:image:height\" content=\"862\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Greg Demetriou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CEOLGC\" \/>\n<meta name=\"twitter:site\" content=\"@CEOLGC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greg Demetriou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/\"},\"author\":{\"name\":\"Greg Demetriou\",\"@id\":\"https:\/\/gregscorneroffice.com\/#\/schema\/person\/49939a6f38b280ba88256d32cb011d04\"},\"headline\":\"What is \u201cintegrated\u201d marketing?\",\"datePublished\":\"2022-04-20T09:00:20+00:00\",\"dateModified\":\"2022-05-13T16:02:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/\"},\"wordCount\":408,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gregscorneroffice.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-12.01.46-PM.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/\",\"url\":\"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/\",\"name\":\"What is \u201cintegrated\u201d marketing? - Greg's Corner Office\",\"isPartOf\":{\"@id\":\"https:\/\/gregscorneroffice.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gregscorneroffice.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-12.01.46-PM.png\",\"datePublished\":\"2022-04-20T09:00:20+00:00\",\"dateModified\":\"2022-05-13T16:02:50+00:00\",\"author\":{\"@id\":\"https:\/\/gregscorneroffice.com\/#\/schema\/person\/49939a6f38b280ba88256d32cb011d04\"},\"breadcrumb\":{\"@id\":\"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#primaryimage\",\"url\":\"https:\/\/gregscorneroffice.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-12.01.46-PM.png\",\"contentUrl\":\"https:\/\/gregscorneroffice.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-12.01.46-PM.png\",\"width\":1012,\"height\":862},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gregscorneroffice.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is \u201cintegrated\u201d marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gregscorneroffice.com\/#website\",\"url\":\"https:\/\/gregscorneroffice.com\/\",\"name\":\"Greg's Corner Office\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gregscorneroffice.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/gregscorneroffice.com\/#\/schema\/person\/49939a6f38b280ba88256d32cb011d04\",\"name\":\"Greg Demetriou\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gregscorneroffice.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/567383485c7625674c4584def8723786aa2d874920a6c27a60bc6590209c3d8f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/567383485c7625674c4584def8723786aa2d874920a6c27a60bc6590209c3d8f?s=96&d=mm&r=g\",\"caption\":\"Greg Demetriou\"},\"url\":\"https:\/\/gregscorneroffice.com\/index.php\/author\/gadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is \u201cintegrated\u201d marketing? - Greg's Corner Office","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/","og_locale":"en_US","og_type":"article","og_title":"What is \u201cintegrated\u201d marketing? - Greg's Corner Office","og_description":"Simply put, no jargon, no hype, integrated marketing is delivering unified messaging across an appropriate mix of media channels.\u00a0 It reinforces a brand\u2019s value proposition using various touchpoints. What are those touchpoints? This is where strategy, research, and creativity come into play.\u00a0 There is no one-size-fits-all solution. Analyzing company goals, campaign objectives, and budgets is […]","og_url":"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/","og_site_name":"Greg's Corner Office","article_publisher":"https:\/\/www.facebook.com\/gregscorneroffice\/","article_published_time":"2022-04-20T09:00:20+00:00","article_modified_time":"2022-05-13T16:02:50+00:00","og_image":[{"width":1012,"height":862,"url":"https:\/\/gregscorneroffice.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-12.01.46-PM.png","type":"image\/png"}],"author":"Greg Demetriou","twitter_card":"summary_large_image","twitter_creator":"@CEOLGC","twitter_site":"@CEOLGC","twitter_misc":{"Written by":"Greg Demetriou","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#article","isPartOf":{"@id":"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/"},"author":{"name":"Greg Demetriou","@id":"https:\/\/gregscorneroffice.com\/#\/schema\/person\/49939a6f38b280ba88256d32cb011d04"},"headline":"What is \u201cintegrated\u201d marketing?","datePublished":"2022-04-20T09:00:20+00:00","dateModified":"2022-05-13T16:02:50+00:00","mainEntityOfPage":{"@id":"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/"},"wordCount":408,"commentCount":0,"image":{"@id":"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#primaryimage"},"thumbnailUrl":"https:\/\/gregscorneroffice.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-12.01.46-PM.png","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/","url":"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/","name":"What is \u201cintegrated\u201d marketing? - Greg's Corner Office","isPartOf":{"@id":"https:\/\/gregscorneroffice.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#primaryimage"},"image":{"@id":"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#primaryimage"},"thumbnailUrl":"https:\/\/gregscorneroffice.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-12.01.46-PM.png","datePublished":"2022-04-20T09:00:20+00:00","dateModified":"2022-05-13T16:02:50+00:00","author":{"@id":"https:\/\/gregscorneroffice.com\/#\/schema\/person\/49939a6f38b280ba88256d32cb011d04"},"breadcrumb":{"@id":"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#primaryimage","url":"https:\/\/gregscorneroffice.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-12.01.46-PM.png","contentUrl":"https:\/\/gregscorneroffice.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-13-at-12.01.46-PM.png","width":1012,"height":862},{"@type":"BreadcrumbList","@id":"https:\/\/gregscorneroffice.com\/index.php\/2022\/04\/20\/what-is-integrated-marketing-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gregscorneroffice.com\/"},{"@type":"ListItem","position":2,"name":"What is \u201cintegrated\u201d marketing?"}]},{"@type":"WebSite","@id":"https:\/\/gregscorneroffice.com\/#website","url":"https:\/\/gregscorneroffice.com\/","name":"Greg's Corner Office","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gregscorneroffice.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/gregscorneroffice.com\/#\/schema\/person\/49939a6f38b280ba88256d32cb011d04","name":"Greg Demetriou","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gregscorneroffice.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/567383485c7625674c4584def8723786aa2d874920a6c27a60bc6590209c3d8f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/567383485c7625674c4584def8723786aa2d874920a6c27a60bc6590209c3d8f?s=96&d=mm&r=g","caption":"Greg Demetriou"},"url":"https:\/\/gregscorneroffice.com\/index.php\/author\/gadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/gregscorneroffice.com\/index.php\/wp-json\/wp\/v2\/posts\/2657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregscorneroffice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregscorneroffice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregscorneroffice.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gregscorneroffice.com\/index.php\/wp-json\/wp\/v2\/comments?post=2657"}],"version-history":[{"count":1,"href":"https:\/\/gregscorneroffice.com\/index.php\/wp-json\/wp\/v2\/posts\/2657\/revisions"}],"predecessor-version":[{"id":2659,"href":"https:\/\/gregscorneroffice.com\/index.php\/wp-json\/wp\/v2\/posts\/2657\/revisions\/2659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gregscorneroffice.com\/index.php\/wp-json\/wp\/v2\/media\/2658"}],"wp:attachment":[{"href":"https:\/\/gregscorneroffice.com\/index.php\/wp-json\/wp\/v2\/media?parent=2657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregscorneroffice.com\/index.php\/wp-json\/wp\/v2\/categories?post=2657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregscorneroffice.com\/index.php\/wp-json\/wp\/v2\/tags?post=2657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}