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Rob Basso is a recognized business leader, sought-after speaker and published author. He is the founder of Advantage Payroll Services and Associated Human Capital Management, the region’s largest independently owned payroll and human resources providers. Rob has grown his organizations into one of the premier payroll, tax-filing, and human resources firms in the region, serving thousands of businesses in the tri state area and processing thousands of checks each week. His list of other achievements includes: investor of several Broadway shows, founding investor in Empire National Bank, creator of, member of the advisory board of Fanlime, eGifter and partners in an insurance company, Integrated Coverage Group, and a merchant services company, Matchpoint Payment Solutions. Rob is a frequent guest on Fox News, Fox Business News, MSNBC, Fios 1 and News 12 LI. A respected small business expert and sought after speaker, Rob is regularly called upon by the regional and national media to comment on small business related issues and trends and is a frequent contributor to multiple news publications such as Newsday, Long Island Business News,, and more. He has moderated a venture capital summit including high level guests such as Daymond John and keynoted multiple conferences across the country such as the Small Business Administration’s Small Business Awards and the IPPA’s summer conference. Rob is the recipient of LIBN’s 40 under 40 Award and Top CEOs Long Island Award. His book, The Everyday Entrepreneur, was published by John Wiley & Sons in October 2011.