Newsletter Summer 2017 Twitter for better or worse

A current monster in the world of online messaging is Twitter. It is increasingly pervasive and a double-edged sword for public relations professionals. Let’s look first at the not-so-attractive side of online messaging. Twitter has become a veh [...]

Things to Remember When Creating Ads

You racked your brain to come up with a compelling offer and hope the world responds. You found some free images online and wrapped your words around them. You hold it up, you look at it, you fully understand it and just know that everyone who sees i [...]