Three Ways To Help Answer The Why.

Why should I hire you? Why is your company different? Why are you better than your competitors? The Whys are plentiful and seemingly never ending when you are trying to win new business. How you answer is where you will win or lose that new business.   I have three suggestions that will help you […]

Mixing Business with Controversy.

More and more corporations, but big and small are entering the public discourse on controversial and often inflammatory debates. The jury is still out on the effectiveness of corporate social justice efforts. In 2017 Pepsi weighted in on the Black Lives Matter scenario by creating an ad with Kendall Jenner sharing the beverage with Police […]

5 things you should do if the economy slows in 2019

With all the volatility in the stock market the pundits are beginning to look at 2019 as a year poised to slow down.  Some have even said a possible recession. Of course, some of this might just be hysteria, which the market has been known for. Paranoia, concern and uncertainty can turn the markets upside […]

From the Cranky Client Archives

I am sure we can all relate.  If you have been in business for any amount of time and dealt directly with clients at lease one or two of these have happened to you.  – Client has not idea what you do for them I wrote an articled recently about being more valuable to your […]

Why your company is asking you to get out of your office

The trap was set years ago.  You started this business and worked your behind off to make it a success.  Even in the early days you had the vision of what was possible if all the stars aligned.  You touched everything, did everything and more.  As you grew your days got longer, time off diminished, […]

What’s in a title?

More years ago than I like to remember I was gifted an old-fashioned ID bracelet.  It is a bit different because my name is missing from the faceplate.  The smooth gold has weathered all these years and is now a bit scratched and dull, but this is not a story about longevity except that it […]

My Christmas Miracle

All the channels were forecasting a classic winter storm.  A true Nor’easter posed to drop deep blankets of snow all along the eastern states starting late on Christmas Eve. Two days before that, my worrying had already begun.  My wife and I were converting our usually beautifully decorated home, you know the kind of house […]

Let’s Talk About Trust and Business Ideas

Good business ideas are like hens teeth and should be guarded like the crown jewels. Being too willing to share your ideas about new business ventures or opportunities can comeback and bite you in the butt.  Sure, you want to seek validation for your vision and acumen, but don’t tell anyone outside of your most […]

If you can’t pitch.. don’t bitch.

Elevator pitch, rocket pitch, sales pitch, pitch presentation or whatever you might call it is the ability to convey your message precisely, succinctly with as much brevity as possible. There are actually training courses that can teach you to be more proficient at pitching but I am here to say that pitching is something most […]

Being more valuable goes well beyond price

Featured   Being more valuable goes well beyond price Selling on price will kill your company. Maybe not right away but surely in the long run. If customers come to you to shop price and you acquiesce you are on the road to being a commodity. Ask the printing industry about the demise they experienced […]