Salvatore Ferro, President & CEO of Alure Home Improvements, started his career with the company in 1989 as a production manager. After serving in production, sales, and general management roles, Ferro took on the roles of President & CEO in 2002. Alure has been in business since 1946 and specializes in full service remodeling and design build. With Ferro’s leadership and remarkable people skills, Alure grew from a small painting contractor to one of the most successful remodeling companies in the country. Ferro believes the key to a successful company is its people, and he has worked diligently to promote a team attitude that focuses on an inclusive culture, where employees are encouraged to share input, as well as attend personal development training such as Tony Robbins and Dale Carnegie Seminars. Ferro graduated from Lindenhurst Senior High School in 1981 and then attended SUNY Farmingdale where he graduated in 1984. He spent some time in sales and financial planning before applying his passion for construction in his current career, working at a few different home improvement companies before joining Alure. He also holds (CR) and (CKD) industry certifications. Industry professionals often look to Ferro for advice on ways to improve and develop products in the remodeling industry, and also for how to manage a company and cultivate the right employees to reach the standard of service that Alure Home Improvements has attained. Ferro has been featured in Newsday, LIBN, Remodeling Magazine, Professional Remodeler and Replacement Contractor; spoken at various industry events including the National Association of Home Builders and the Replacement Contractors Executive Conference; and hosted a number of renovation episodes on the D-I-Y channel as well as Bar Rescue and George to the Rescue. Most notably, Ferro and Alure Home Improvements’ remarkable reputation enabled them to participate in ABC’s, Extreme Makeover: Home Edition where they completed eight projects for the show.
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